The future of virtual reality lies in mobile VR. According to recent research, VR headset shipments have decreased by 15 percent in the past three years. However, this does not mean that VR is dead. This technology offers enormous potential in retail and is sure to attract smaller operators as well. VR allows companies to experiment in all sorts of ways, and gives them a unique competitive advantage. VR is an excellent platform for brand experiences, and it can be far more effective than traditional marketing.
Mobile VR is the future of virtual reality
A new technology called mobile VR can deliver the premium experience of virtual reality, but it requires a significant investment in computing power. This type of experience is not practical for everyday use, and premium experiences usually require clients to travel. Mobile VR addresses these issues and can provide a more convenient experience to consumers. Here are some reasons mobile VR is the future of virtual reality. Weigh these factors carefully and you may soon be surprised to learn that mobile VR is the future of VR.
VR headset shipments have dropped by 15 percent since 2013
While VR headset shipments have decreased over the last two years, the technology is still a game changer. The expanding use cases of VR are signaling a paradigm shift, and massive adoption campaigns are encouraging both consumer and enterprise adoption. Already, global brands like Microsoft and Sony are embracing the VR experience. By 2025, VR headset shipments are expected to hit almost 11 million units, and will account for about 40 percent of the global VR market.
VR training is best through experience
Virtual reality training is a new learning methodology that immerses learners in a virtual environment. VR training puts the trainee in a realistic simulation of their work environment, enabling them to practice critical skills and improve knowledge retention. By creating a controlled, no-risk environment, VR training is ideal for a number of industries. Not only does it allow learners to practice in a real-life scenario, but it also promotes learner engagement.
Health risks of VR over AR
Health risks of VR over AR are both real and imagined. These hazards can be measured at different levels. The hardware itself has inherent risks, such as vision impairment. Additionally, people who wear VR headsets are more likely to suffer from dizziness, nausea, and seizures. While VR is still relatively safe, it is important to note that the health risks are not always immediately visible.
Applications of VR in retail
A number of big brands have begun to use VR showrooms in their stores. IKEA, for example, has offered its customers the ability to experience a product in a virtual reality environment for over five years. Other companies have followed suit, and many now offer a VR showroom that allows customers to virtually tour their new furnishings. Using AI-powered search engines, these showrooms supplement a more traditional showroom experience. Despite the hype surrounding VR showrooms, many brands plan to use them primarily as online sales channels in the future.